You have a sales force for your product, but how well organized are you? The probable answer is ‘never enough’, because you can’t ever have ‘too much business’!
The basic idea of business and commercial success is selling your products or services better. That is why the sales industry is where most of CEOs and company giants are made.
But managing a sales team is even more difficult, because you not only have to understand core selling, but also every nook and cranny of your market. Consumer trends, available market, competition, advertising, investment, profit speculation, market gauging, and a thousand other details. Here are the 6 steps to managing your sales force faster, better, and cheaper:
# 1: All the research you can do is worth something in the field. You never know which statistics will be worth at what point. Keep your market research extensive, in depth, and regular if you want to organize a sales force. These men and women will bring in the money, but not without all the resources possible!
# 2: Team meetings and conferences are vital. Whether your sales force is 5 people or 5000 experts, you need to coordinate impeccably for effective sales. The hard liners (better sales person) will help the down channels and it’s a chain network of growth, not a one man job. Organize at each level according to the performance of the individuals.
# 3: Keep the incentives flowing to get better results. ‘Sales’ is too fast a service industry for you to try cut nickels and dimes. Pay your sales force their due bonuses with performance, and watch them haul in the big revenue you want.
# 4: Investments and costs are two different things – never confuse them, for investments are vital for business. If you don’t spend on marketing and distributing products and services well, you can never achieve managing your sales force faster, better, and cheaper!
# 5: Have you hit the field recently? If you at the top don’t visit the actual scene of the action; you’ll never be able to organize your selling power. Visit the target markets as often as possible to see the actual state of affairs before setting targets and initializing projects.
# 6: Always inspire your sales team to be on the top of their game by providing perks, bonuses, training, and employee benefits above your competitors. This will create a working atmosphere where you can definitely manage your sales force faster better, and cheaper.
By Daniel Blare